Workplace Culture – who cares???
If values are about the 'what & why' of an organization, then culture is the 'how' -- the way in which those values are actioned daily. Workplace culture simply means “how we do things around here.”
Culture is key to unlocking a business’s greatest potential, yet managers often struggle to identify and leverage the functional aspects of their organization’s culture to enhance their brand, improve results and fulfill the business’s purpose & goals.
Culture attracts the best talent for your organization. The most successful businesses clearly define, consistently execute and effectively align their culture throughout their organization, inspiring high commitment from their team. This approach to culture attracts talented team-members and inspires them to consistently deliver on the businesses’ brand promise to its customers.
Culture creates team cohesion and alignment. Culture makes the difference between engaged teams moving in different directions and engaged, aligned teams working toward a common goal.
Culture affects performance. Businesses with a well-defined culture have a competitive advantage in the marketplace and are proven to improve performance outcomes across many measures.
Culture is emergent — unique to each organization. Each organization has its own history and goals for the future, and its culture should be true to both. Defining the culture you want is the first step — and probably the easiest. But the “why” and “how” of an organization’s culture matter most.
Culture begins with your purpose
Why do we exist? An organization’s purpose should be a bold affirmation of its reason for being in business in the first place. The purpose is the organization’s compass, telling it why it’s here and where it’s going.
71% of millennials who strongly agree that they know what their organization stands for and what makes it different from its competitors say they plan to stay with their company for at least one year. That number falls to 30% for those who strongly disagree. To be blunt - if your employees don’t know why you exist, they are likely to leave.
When it comes to communicating an organization’s purpose, words don’t matter nearly as much as actions do. Ensure you have:
- defined your culture into actionable behaviours;
- make it clear to your team-members on what behaviours visually support your culture.
Your customers and clients will appreciate the consistency in a strong workplace culture and come to expect the same level of professionalism every time.
A great workplace culture will set you apart from your competitors and ensure you continue to attract the best talent to your business; it’s worth investing in.